Give Tthe Gift Of Clean Water With The Body Shop

Tuesday, June 7, 2016

Drink at least 8 glasses of water. It helps in keeping your body hydrated, skin supple, joints movement fluid, prevents headaches and a list of things. 

How many times have you read or heard that? I'm willing to bet it's almost every second article regardless of the content of the website/magazine. Earth constitutes of 96% of water yet about 650 million+ people don't have access to it. Let me reiterate- they don't have access to water fit for drinking. There are families with kids who resort to contaminated water and in return end up contracting diseases that are life-threatening. Receiving treatment is another obstacle for them. 

We take so many things for granted. Almost everything in our lives is of significant value (humans and objects, alike) but we only tend to devote time and attention where there's a fear of loss. When was the last time you consumed 100% of the water poured into your glass at a cafe/restaurant? We are truly blessed to have access to almost everything we wish for. Why not do your bit this Ramadan by gifting families with clean, drinkable water? 

It's made easy with The Body Shop. Do you recall last year's initiative


This year, The Body Shop collaborates with Water Aid, a charity that strives to provide sanitation to families in underdeveloped countries. 

Every time you buy a specially curated gift box for yourself or a friend, by default you donate 1 day's worth of clean water to 1 family in Ethiopia. It's as simple as that. While charity should be given every day (even a few coins counts!), these initiatives do much more than acquire a lump sum of investment- they raise awareness of human conditions across the world. 

While I was aware of the fact that people in underdeveloped countries don't have access to basic amenities, I certainly didn't know that the pool was that large i.e. 650m+ individuals! Such initiatives might trigger large contributions (either in the form of investment or resources) by companies and or individuals that will accelerate the process. It also makes me think how best I can help by going beyond just the standard purchase. 

Nonetheless, the gift boxes feature some of Body Shop's best-sellers such as the Indian Night Jasmine range (featured in this post), the Japanese Cherry Blossom, the English Dawn Gardenia, the White Musk Smoky Rose, the British Rose collection and a handful of others.The Indian Night Jasmine range is particular has a floral woody fragrance. Not too overwhelming, it combines jasmine, sandalwood, violet leaf to deliver a long lasting, fragrant finish.

I truly appreciate The Body Shop's yearly initiatives, it's incredible to see the difference they make in collaboration with their partners and it's even more amazing to know you contributed to it in a small way. 

Head to The Body Shop to pick a gift while doing something good in return. While you are there, try the latest British Rose range- it's a favorite of mine and has such a pleasant fragrance. 

The gift boxes are available across all Body Shop outlets in the UAE.

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