Namshi: Another Fashion Luxury Online Buying Site

Sunday, January 22, 2012

A few months after Sukar launched their fashion related online buying site in the region, we saw similar concepts emerge but Sukar has been able to hold ground so far with their regular marketing and PR campaigns.

Enter Namshi which will launch in Feb 2012 and offers the same services. They have brands such as Polo Ralph Lauren, Diesel, Geox, Havaianas and Puma to name a few.

The emergence of such sites poses the question- is eCommerce in the region growing and how are consumers approaching the online model of payment because I know 100s are not receptive to submitting their financial details online.

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